Positioning & GTM
Go-to-market strategy, market positioning, competitive differentiation
Positioning & GTM
Building a Pre-Launch GTM Framework for Construction SaaS
How I built a structured GTM framework at MetaOption for MetaConstructX, a construction management SaaS product, aligning product, sales, and marketing before launch.
Positioning & GTM
From Zero to First Clients: Building a GTM Engine for Utility SaaS
How I positioned an early-stage utility SaaS startup against entrenched legacy vendors and helped secure Bynry's first paying clients during a 2.5-year stint as the company's first marketing hire.