Case Studies
How I built go-to-market engines, compressed enterprise sales cycles, and turned an unknown startup into a recognized voice in B2B SaaS.
Building a GTM Engine from Zero
As Bynry's first marketing hire, I built the entire go-to-market function from scratch in a market where utility and government buyers default to "no decision at all." Positioning, messaging, demand generation, content, sales enablement, and brand — all from a blank slate.
Compressing the Enterprise Sales Cycle by 67%
Deals were stalling because champions couldn't build internal consensus across a 3-5 person buying committee. I mapped the friction points, built persona-specific enablement kits, and redesigned nurture sequences to arm champions with the right materials for the right stakeholder.
From Zero to Thought Leadership in a Niche Market
Bynry was unknown, competing against vendors with decades of track record. I built a founder-led thought leadership engine — podcasts, LinkedIn, and a three-layer content strategy — that made brand authority the most effective sales enablement asset in the toolkit.